Nobunaga Shinoda is the 3rd and current Head of the Shinoda clan. From their main temple in Soul Society (Located in the 3rd district of Rukongai: Hokutan (北端, North End) at the summit of Mt. Senjo (戦場, Battlefield)), he rules the clan with an iron fist. He is the reason Saitou had to break off from the Shinoda clan in order to protect Matsunami when she was a child.
When confronted by Matsunami centuries later, he showed her immediately that he would be the most feared opponent she will ever face. Raising his spiritual pressure knocked her unconscious immediately. Saitou was forced to protect her while fighting an old childhood friend from the clan. Barely surviving this encounter, the critically injured Saitou urged Matsunami to seek out the same Shinoda clan master that taught him when he was young. As she is now, she would not be able to withstand the spiritual pressure of the clan sages. After making sure Saitou's life wasnt in danger of death, she immediately set off to begin her Shinoda clan training.
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Nobunaga Shinoda © *Rtenzo
Bleach © Tite Kubo